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MUMBAI UNIVERSITY IDOL
MCQ QUESTION BANK WITH ANSWER
FOR ONLINE EXAM
TYBA
RURAL MARKETING AND FINANCIAL MCQ
1 Rural marketing involves
Both producing and selling products in rural areas
Producing in rural areas and selling in any area
Producing in any areas and selling in rural areas
At least one of producing or selling in rural area
Selling in rural areas and producing in urban areas
Answer Option 4 : At least one of producing or selling in rural area
2 Companies need to know all of the following about their competitors except
What are their objectives
What are their strategies
What are their legal advisors
What are their strengths and weaknesses
None of these
Answer What are their legal advisors
3 Starting point for understanding the buyer is
Stimulus
Psychology
Stimulus response
Purchasing power
None of these
Answer Stimulus response
4 The demand for goods and services in India depend(s) largely on
Agriculture
Rainfall
Inflation
Income
All of the above
Answer 1 : Agriculture
5 In the rural marketing, major income come from ______.
Agriculture
Businessmen
Salaried individuals
NGOs
None of these
Answer Agriculture
5 Which quality of rice is in more demand?
Superior quality
Inferior quality
Medium quality
Low quality
High quality
Answer Inferior quality
6 Which rank India has in the world in the production of cotton?
I
II
IV
V
III
Answer II
7 What is the main use of Jute?
As food
As packing material
As decorative Material
For marking Planes
2 and 3
Answer 2 and 3
8 What is the main merit of Expert Opinion Method?
Easy
Simple
Time Saving
Economical
All of above
Answer All of above
9 The long-term Credit needs of Agriculture sector are met by
Land Development Bank
Agriculture Development Bank
Farmer Development Bank
Farming Development Bank
Rural Development Bank
Answer Land Development Bank
10 Which is the apex banking institution for providing finance for agriculture and rural development in India?
RBI
SEBI
IBRD
NABARD
Answer NABARD
11 Which among the following is considered as Priority Sector for financing by banks?
Industries
Services
Agriculture
Big trade
Answer Agriculture
12 Under the minimum support price (MSP) the minimum guaranteed prices are fixed to set a floor below which market prices cannot fall. In case no one buys it, the ______ will buy the stock at this minimum guaranteed prices.
zilla parishad
gram panchayat
government
sarpanch
Answer government
13 Which is the apex banking institution for providing finance for agriculture and rural development in India?
RBI
SEBI
IBRD
NABARD
Answer NABARD
14 Which among the following is considered as Priority Sector for financing by banks?
Industries
Services
Agriculture
Big trade
Answer Agriculture
15 ‘Agricultural Price Commission’ established in:
1985 A. D.
1949 A. D.
1965 A. D.
1991 A. D.
Answer 1965 A. D.
16 What is full form of "SHG"?
Self Honest Group
Self Help Group
Secure Help Group
Selected Help Group
Answer Self Help Group
17 With reference to the financial institutions in India, which of the following is/are the Development Financial Institutions in India?
1. Reserve Bank of India
2. National Bank for Agriculture and Rural Development
3. National Housing Bank
Select the correct answer using the code given below.
1 only
1 and 3 only
1 and 2 only
2 and 3 only
Answer 2 and 3 only
18 Which of the following statements is/are correct regarding Primary Agricultural Credit Societies?
These societies grant credit to members to purchase agricultural inputs
These societies are further affiliated to district central cooperative banks
These societies are organized at the village level and cover more than 90% village in India
Both 1 and 3
All of the above
Answer All of the above
19 Which of the following is considered as a priority sector for financing by banks?
Services
Industires
Trade
Agriculture
Communication
Answer Agriculture
20 A major portion of the rural population consists of __ income groups.
(a) Low
(b) high
(c) medium
(d) all of these
Ans. (a)
21 Many companies are now turning their attention to __ markets
(a) Urban
(b) Rural
(c) world
(d) none of these
Ans. (b)
22 __ distribution system can be used to penetrate the rural market.
(a) Satellite
(b) selective
(c) exclusive
(d) intensive
Ans. (a)
23 If done through __ the rural marketing would be more effective.
(a) fairs
(b) village fairs
(c) door to door campaign
(d) All of these
Ans. (b)
24 For rural marketing __ pricing is more suitable.
(a) Penetration
(b) skimming
(c) going rate
(d) none of these
Ans. (a)
25 The rural marketing is not required because __
(a) rural people do not understand marketing
(b) its not practical from the cost point of 2 view
(c) it is sheer wastage of time
(d) All are wrong
Ans. (d)
26 Marketing research is a part of __ stage of rural marketing strategy.
(a) Planning
(b) execution
(c) feedback
(d) none of these
Ans. (a)
27 Markets popularly known as haats and shandies are __ markets.
(a) Rural
(b) Urban
(c) National
(d) none of these
Ans. (a)
28 General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called __
(a) Regular periodic market
(b) Seasonal market
(c) Daily market
(d) Rural market
Ans. (a)
29 Markets located in the heart of the region specializing in few crops like banana, onions etc are called __
(a) Regular periodic market
(b) Seasonal market
(c) Daily market
(d) Rural market
Ans. (b)
30 Permanent rural market with continuous trading activity is called __
(a) Regular periodic market
(b) Seasonal market
(c) Daily market
(d) Rural market
Ans. (c)
31 White revolution refers to
(a) Aquaculture
(b) Milk
(c) poultry
(d) none of these
Ans. (b)
32 Blue revolution refers to
(a) Aquaculture
(b) milk
(c) poultry
(d) none of these
Ans. (a)
33 Yellow revolution refers to
(a) Aquaculture
(b) milk
(c) poultry
(d) none of these
Ans. (c)
34 Moderate quality products are preferred by __ consumers.
(a) Urban
(b) Rural
(c) educated
(d) none of these
Ans. (b)
35 Goods are sold in small packets in __ markets.
(a) Urban
(b) Rural
(c) World
(d) none of these
Ans. (b)
36 Rural consumers are __
(a) Price sensitive
(b) less price sensitive
(c) quality conscious
(d) none of these
Ans. (a)
37 Profiling the rural market is a part of __ stage of rural marketing strategy.
(a) Planning
(b) execution
(c) feedback
(d) none of these
Ans. (a)
38 Which of these is not an objective of rural development?
To improve wages for the urban population
To work on removing unemployment in rural areas
To enhance the living standards of rural people
To improve wages for the rural population
Answer: a
39 Initiatives for implementing rural development include _______.
Improving public health
Setting up facilities for agricultural research
Infrastructure development in rural areas
All of the above
Answer: d
40 When was the National Bank for Agriculture and Rural Development (NABARD) set up?
1969
1975
1982
1991
Answer: c
41 Which of the following are institutional sources of rural credit?
Regional rural banks
Landlords
Traders
Moneylenders
Answer: a
42 ________ help integrate formal credit systems into rural societies.
Land development banks
Self-help groups
Regional rural banks
Commercial banks
Answer: b
43 The process of assembling, storage, grading, packaging and distribution of different agricultural products is known as ______________.
Agricultural marketing
Agricultural diversification
Agricultural management
Agricultural banking
Answer: a
44 Which of these programs were initiated by the Government of India for rural development?
National Rural Livelihood Mission
Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)
Pradhan Mantri Gram Sadak Yojna
All of the above
Answer: d
45 Which of the following are non-institutional sources of rural credit?
Regional rural banks
Moneylenders
Commercial banks
None of the above
Answer: b
46 The apex funding agency in India for providing rural credit is ____________.
State Bank of India
Regional rural banks
National Bank for Agriculture and Rural Development (NABARD)
None of the above
Answer: c
47 Self-help groups offer credit to rural households ________.
At a moderate rate of interest
Without collateral
Both a and b are incorrect
Both a and b are correct
Answer: d
48 Alternative marketing channels help farmers _____ their market and ______ their price risk.
Expand, expand
Reduce, reduce
Expand, reduce
Reduce, expand
Answer: c
49 _______ is a promise to farmers that the government would buy their produce at a particular price.
Maximum Retail Price
Minimum Support Price
Both a and b are correct
Both a and b are incorrect
Answer: b
50 _______ is a financial intermediary committee in villages with 10-20 people.
National Bank for Agriculture and Rural Development (NABARD)
Microcredit program
Self-help group
None of the above
Answer: c
51 The problems faced by agricultural markets in rural areas are _______.
Malpractice in unregulated markets
Lack of storage facilities
Lack of adequate finance
All of the above
Answer: d
52 Microcredit Program is defined as _______.
Credit provision made by self-help groups to their members
Credit provision made by small farmers
Credit provision made by large farmers
None of the above
Answer: a
53 Operation Flood is related to ________.
Milk cooperatives
Pulses cooperatives
Cereals cooperatives
None of the above
Answer: a
54 Which of the following is not true about self-help groups?
They were introduced in 1982
They are a small association of rural people
They help rural poor access the benefits of the credit system
All of the above are false
Answer: a
55 Self-help groups were introduced in ___________.
1982
1996
1992
1988
Answer: c
56 Which of these schemes was established in 1988?
Kisan credit card
Self-help groups
Bharat Nirman
None of the above
Answer: a
57 Which of these schemes allows people from Below Poverty Line (BPL) to get essential goods at subsidised rates?
Public Distribution System
Buffer Stock
Minimum Support Price
None of the above
Answer: a
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