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RURAL MARKETING AND FINANCIAL MCQ MUMBAI UNIVERSITY IDOL MCQ QUESTION BANK WITH ANSWER FOR ONLINE EXAM TYBA






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MUMBAI UNIVERSITY IDOL

 MCQ QUESTION BANK WITH ANSWER

 FOR ONLINE EXAM

TYBA 

 RURAL MARKETING AND FINANCIAL MCQ

 1 Rural marketing involves

Both producing and selling products in rural areas

Producing in rural areas and selling in any area

Producing in any areas and selling in rural areas

At least one of producing or selling in rural area

Selling in rural areas and producing in urban areas

Answer Option 4 : At least one of producing or selling in rural area


2 Companies need to know all of the following about their competitors except

What are their objectives

What are their strategies 

What are their legal advisors

What are their strengths and weaknesses

None of these

Answer  What are their legal advisors


3 Starting point for understanding the buyer is

Stimulus

Psychology

Stimulus response

Purchasing power

None of these

Answer Stimulus response


4 The demand for goods and services in India depend(s) largely on 

Agriculture

Rainfall

Inflation

Income

All of the above

Answer 1 : Agriculture


5 In the rural marketing, major income come from ______.

Agriculture

Businessmen

Salaried individuals

NGOs

None of these

Answer Agriculture


5 Which quality of rice is in more demand?

Superior quality

Inferior quality

Medium quality

Low quality

High quality

Answer  Inferior quality


6 Which rank India has in the world in the production of cotton?

I

II

IV

V

III

Answer II


7 What is the main use of Jute?

As food

As packing material

As decorative Material

For marking Planes

2 and 3

Answer  2 and 3


8 What is the main merit of Expert Opinion Method?

Easy

Simple

Time Saving

Economical

All of above

Answer All of above


9 The long-term Credit needs of Agriculture sector are met by

Land Development Bank

Agriculture Development Bank

Farmer Development Bank

Farming Development Bank

Rural Development Bank

Answer Land Development Bank


10 Which is the apex banking institution for providing finance for agriculture and rural development in India?

RBI

SEBI

IBRD

NABARD

Answer NABARD


11 Which among the following is considered as Priority Sector for financing by banks?

Industries

Services

Agriculture

Big trade

Answer Agriculture


12 Under the minimum support price (MSP) the minimum guaranteed prices are fixed to set a floor below which market prices cannot fall. In case no one buys it, the ______ will buy the stock at this minimum guaranteed prices.

zilla parishad

gram panchayat

government

sarpanch

Answer  government


13 Which is the apex banking institution for providing finance for agriculture and rural development in India?

RBI

SEBI

IBRD

NABARD

Answer NABARD


14 Which among the following is considered as Priority Sector for financing by banks?

Industries

Services

Agriculture

Big trade

Answer Agriculture


15 ‘Agricultural Price Commission’ established in:

1985 A. D.

1949 A. D.

1965 A. D.

1991 A. D.

Answer 1965 A. D.


16 What is full form of "SHG"?

Self Honest Group

Self Help Group

Secure Help Group

Selected Help Group

Answer Self Help Group


17 With reference to the financial institutions in India, which of the following is/are the Development Financial Institutions in India?


1. Reserve Bank of India


2. National Bank for Agriculture and Rural Development


3. National Housing Bank


Select the correct answer using the code given below.


1 only

1 and 3 only

1 and 2 only

2 and 3 only

Answer  2 and 3 only


18 Which of the following statements is/are correct regarding Primary Agricultural Credit Societies?

These societies grant credit to members to purchase agricultural inputs

These societies are further affiliated to district central cooperative banks

These societies are organized at the village level and cover more than 90% village in India

Both 1 and 3

All of the above

Answer All of the above


19 Which of the following is considered as a priority sector for financing by banks?

Services

Industires

Trade

Agriculture 

Communication 

Answer  Agriculture 


20 A major portion of the rural population consists of __ income groups.

(a) Low

(b) high

(c) medium

(d) all of these

Ans. (a)


21 Many companies are now turning their attention to __ markets

(a) Urban

(b) Rural

(c) world

(d) none of these

Ans. (b)


22 __ distribution system can be used to penetrate the rural market.

(a) Satellite

(b) selective

(c) exclusive

(d) intensive

Ans. (a)


23 If done through __ the rural marketing would be more effective.

(a) fairs

(b) village fairs

(c) door to door campaign

(d) All of these

Ans. (b)



24 For rural marketing __ pricing is more suitable.

(a) Penetration

(b) skimming

(c) going rate

(d) none of these

Ans. (a)


25 The rural marketing is not required because __

(a) rural people do not understand marketing

(b) its not practical from the cost point of 2 view

(c) it is sheer wastage of time

(d) All are wrong

Ans. (d)


26 Marketing research is a part of __ stage of rural marketing strategy.

(a) Planning

(b) execution

(c) feedback

(d) none of these

Ans. (a)


27 Markets popularly known as haats and shandies are __ markets.

(a) Rural

(b) Urban

(c) National

(d) none of these

Ans. (a)


28 General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called __

(a) Regular periodic market

(b) Seasonal market

(c) Daily market

(d) Rural market

Ans. (a)


29 Markets located in the heart of the region specializing in few crops like banana, onions etc are called __

(a) Regular periodic market

(b) Seasonal market

(c) Daily market

(d) Rural market

Ans. (b)


30 Permanent rural market with continuous trading activity is called __

(a) Regular periodic market

(b) Seasonal market

(c) Daily market

(d) Rural market

Ans. (c)


31 White revolution refers to

(a) Aquaculture

(b) Milk

(c) poultry

(d) none of these

Ans. (b)


32 Blue revolution refers to

(a) Aquaculture

(b) milk

(c) poultry

(d) none of these

Ans. (a)


33 Yellow revolution refers to

(a) Aquaculture

(b) milk

(c) poultry

(d) none of these

Ans. (c)


34 Moderate quality products are preferred by __ consumers.

(a) Urban

(b) Rural

(c) educated

(d) none of these

Ans. (b)


35 Goods are sold in small packets in __ markets.

(a) Urban

(b) Rural

(c) World

(d) none of these

Ans. (b)


36 Rural consumers are __

(a) Price sensitive

(b) less price sensitive

(c) quality conscious

(d) none of these

Ans. (a)


37 Profiling the rural market is a part of __ stage of rural marketing strategy.

(a) Planning

(b) execution

(c) feedback

(d) none of these

Ans. (a)


38 Which of these is not an objective of rural development?

To improve wages for the urban population

To work on removing unemployment in rural areas

To enhance the living standards of rural people

To improve wages for the rural population

Answer: a


39 Initiatives for implementing rural development include _______.

Improving public health

Setting up facilities for agricultural research

Infrastructure development in rural areas

All of the above

Answer: d


40 When was the National Bank for Agriculture and Rural Development (NABARD) set up?

1969

1975

1982

1991

Answer: c


41 Which of the following are institutional sources of rural credit?

Regional rural banks

Landlords

Traders

Moneylenders

Answer: a


42 ________ help integrate formal credit systems into rural societies.

Land development banks

Self-help groups

Regional rural banks

Commercial banks

Answer: b


43 The process of assembling, storage, grading, packaging and distribution of different agricultural products is known as ______________.

Agricultural marketing

Agricultural diversification

Agricultural management

Agricultural banking

Answer: a


44 Which of these programs were initiated by the Government of India for rural development?

National Rural Livelihood Mission

Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)

Pradhan Mantri Gram Sadak Yojna

All of the above

Answer: d


45 Which of the following are non-institutional sources of rural credit?

Regional rural banks

Moneylenders

Commercial banks

None of the above

Answer: b


46 The apex funding agency in India for providing rural credit is ____________.

State Bank of India

Regional rural banks

National Bank for Agriculture and Rural Development (NABARD)

None of the above

Answer: c


47 Self-help groups offer credit to rural households ________.

At a moderate rate of interest

Without collateral

Both a and b are incorrect

Both a and b are correct

Answer: d


48 Alternative marketing channels help farmers _____ their market and ______ their price risk.

Expand, expand

Reduce, reduce

Expand, reduce

Reduce, expand

Answer: c


49 _______ is a promise to farmers that the government would buy their produce at a particular price.

Maximum Retail Price

Minimum Support Price

Both a and b are correct

Both a and b are incorrect

Answer: b


50 _______ is a financial intermediary committee in villages with 10-20 people.

National Bank for Agriculture and Rural Development (NABARD)

Microcredit program

Self-help group

None of the above

Answer: c


51 The problems faced by agricultural markets in rural areas are _______.

Malpractice in unregulated markets

Lack of storage facilities

Lack of adequate finance

All of the above

Answer: d


52 Microcredit Program is defined as _______.

Credit provision made by self-help groups to their members

Credit provision made by small farmers

Credit provision made by large farmers

None of the above

Answer: a


53 Operation Flood is related to ________.

Milk cooperatives

Pulses cooperatives

Cereals cooperatives

None of the above

Answer: a


54 Which of the following is not true about self-help groups?

They were introduced in 1982

They are a small association of rural people

They help rural poor access the benefits of the credit system

All of the above are false

Answer: a


55 Self-help groups were introduced in ___________.

1982

1996

1992

1988

Answer: c


56 Which of these schemes was established in 1988?

Kisan credit card

Self-help groups

Bharat Nirman

None of the above

Answer: a


57 Which of these schemes allows people from Below Poverty Line (BPL) to get essential goods at subsidised rates?

Public Distribution System

Buffer Stock

Minimum Support Price

None of the above

Answer: a


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